Email Marketing for Beginners: A Complete Guide

February 25, 2025
By
WellnessRead Staff

Email marketing helps businesses connect directly with their audience, driving engagement and conversions.

Understanding Email Marketing

Email marketing involves sending targeted messages to a group of subscribers via email. These messages can be promotional, informative, or transactional, depending on the purpose of the campaign. Unlike social media, where messages compete for attention in a crowded space, emails land directly in a subscriber’s inbox, making them a more personal and effective way to communicate.