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Understanding Digital Marketing

Digital marketing encompasses a wide range of strategies aimed at promoting products or services through digital channels. These include search engine optimization (SEO), content marketing, social media marketing, email marketing, and pay-per-click (PPC) advertising, among others. Each of these components plays a vital role in building brand awareness, engaging with customers, and driving sales.

The evolution of digital marketing has been rapid, with technology continuously reshaping how marketers interact with consumers.