Understanding Data Analytics: Turning Information into Insights

In today’s digital world, data is everywhere, and data analytics helps turn this vast information into meaningful insights.

What is Data Analytics?

Data analytics is the science of examining raw data to draw conclusions and identify patterns. It involves using tools, technologies, and methodologies to convert unstructured data into actionable insights. The primary goal of data analytics is to support decision-making and strategic planning. It encompasses everything from simple statistical analyses to complex predictive modeling and machine learning algorithms.

There are four main types of data analytics: descriptive, diagnostic, predictive, and prescriptive.