2024 Unsold Unused Cars: Clearance Sale

2. What Types of Discounts to Expect

• Manufacturer Incentives: Automakers may offer cash-back incentives, financing deals, or even low-interest rates to help dealerships move unsold inventory. These incentives are often advertised on national and dealership websites.
• Dealer Discounts: To clear inventory, many dealerships reduce prices further, sometimes taking additional markdowns off the manufacturer’s suggested retail price (MSRP). The cumulative discounts can range between 15-25% off MSRP, depending on the brand, model, and location.
• Loyalty or Trade-In Bonuses: Buyers who trade in an old vehicle or are loyal customers may receive further discounts or bonuses.