Secret Strategy Drives Business Travel Market Segmentation Success

The Importance of Segmentation in Business Travel

Segmentation is crucial in the business travel industry as it enables companies to identify and cater to the specific demands of various traveler groups. For instance, a company might segment its market based on factors such as travel frequency, purpose of travel, company size, or region. This approach allows businesses to provide personalized experiences, which can lead to higher customer loyalty and retention rates. According to a study by Harvard Business Review, companies that excel at market segmentation report a 10% higher profit margin than those that do not¹.