### Safety and Technology: Confidence on the Road

The Economic Impact of Safety Technologies

While the benefits of advanced safety technologies are clear, they do come with associated costs. The integration of these systems can increase the price of a vehicle, with some estimates suggesting that the addition of ADAS features can add between $1,000 and $3,000 to the overall cost². However, these initial costs are often offset by long-term savings. Vehicles equipped with advanced safety features tend to have lower insurance premiums due to their reduced risk of accidents³.

Moreover, the reduction in accident rates leads to fewer injuries and fatalities, which translates into significant societal savings. The National Highway Traffic Safety Administration (NHTSA) estimates that the economic cost of motor vehicle crashes in the U.S. is over $240 billion annually⁴. By reducing the frequency and severity of accidents, safety technologies can play a crucial role in decreasing these costs.