New Car Launches in the U.S. That Dodge Tariff Disruption

Ford’s Promotions to Counter Tariffs

Ford, one of the largest automakers in the U.S., has launched a national promotion to help mitigate the impact of new tariffs on vehicle prices. Known as the “From America, For America” initiative, Ford is offering employee-level discounts on eligible 2024 and 2025 models to help keep prices competitive.

However, this promotion excludes high-end models like the Raptor and performance-oriented Mustangs, which are generally more expensive and may not be able to absorb the increased costs due to the tariffs. The discounts are seen as an effort by Ford to reassure American consumers that they can still get affordable prices despite the challenges posed by the new trade tariffs.

Ford’s decision to produce vehicles domestically also reflects its long-term strategy of meeting the increasing demand for electric vehicles while adhering to tariff rules. The company is focusing on producing more EVs in its U.S. plants, ensuring it can keep vehicle prices as low as possible.

For more about Ford’s tariff-related initiatives: Ford's Response to Tariffs.