Email Marketing for Beginners: A Complete Guide

Email marketing helps businesses connect directly with their audience, driving engagement and conversions.

Email marketing involves sending targeted messages to a group of subscribers via email. These messages can be promotional, informative, or transactional, depending on the purpose of the campaign. Unlike social media, where messages compete for attention in a crowded space, emails land directly in a subscriber’s inbox, making them a more personal and effective way to communicate. A well-executed email marketing strategy ensures that businesses stay connected with their customers while providing value and driving conversions.