Email Marketing for Beginners: A Complete Guide

Ensuring Email Deliverability

A well-crafted email is only effective if it reaches the recipient’s inbox. Ensuring high deliverability requires using trusted email marketing platforms, verifying email addresses, and keeping a clean list by removing inactive subscribers. Avoiding spam-triggering words in subject lines and ensuring compliance with regulations such as the CAN-SPAM Act or GDPR helps prevent emails from being marked as spam. Proper email authentication methods, such as SPF and DKIM, further improve deliverability and maintain a strong sender reputation.