Secret housing estate offers dream homes below market rates

Why Below Market Rates?

The primary reason these homes are offered below market rates is due to the developers' desire to attract early buyers. By pricing homes competitively, they can quickly sell a substantial portion of the estate, creating a vibrant community and generating buzz that attracts further interest. This approach benefits both the developers, who gain momentum in sales, and the buyers, who can purchase homes with built-in equity potential.

Moreover, these estates often benefit from government incentives aimed at encouraging development in specific areas. These incentives can include tax breaks, reduced land costs, or grants that developers pass on to buyers in the form of lower home prices. For instance, according to a report by the National Association of Home Builders, such incentives can reduce the overall cost of housing development by up to 20%¹.