Bad packaging design mistakes that drive profits higher

Case Studies: When Bad Design Works

A notable example of this phenomenon is the success of the "ugly produce" movement. Companies like Imperfect Foods and Misfits Market have embraced the idea of selling cosmetically flawed fruits and vegetables. Their straightforward, no-frills packaging emphasizes the message that the product inside is imperfect, yet perfectly edible. This approach not only reduces food waste but also appeals to consumers looking for cost-effective, sustainable options. As a result, these companies have seen significant growth and customer retention¹.

Similarly, Trader Joe's has capitalized on quirky and sometimes cluttered packaging designs that reflect the brand's eclectic personality. This strategy creates a sense of discovery for shoppers, encouraging them to explore and try new products. The brand's unique packaging approach has contributed to its cult-like following and impressive sales growth².