Health insurers' game-changer 10 disruptive digital business models
Gamification to Promote Healthy Behaviors
Gamification involves using game-like elements to encourage healthy behaviors among policyholders. Insurers are incorporating challenges, rewards, and competitions into their offerings to motivate policyholders to maintain healthy lifestyles. Research by the University of Pennsylvania has shown that gamification can significantly improve engagement in wellness programs9.
These disruptive digital business models are transforming the health insurance landscape, offering insurers new ways to deliver value and improve customer satisfaction. As you explore these innovative options, consider how they can be integrated into your strategy to stay competitive in a rapidly evolving market.