Health insurers' game-changer 10 disruptive digital business models

Personalized Health Plans Using Big Data

Big data analytics enables insurers to create personalized health plans tailored to individual needs. By analyzing vast amounts of data, insurers can identify patterns and predict health risks, allowing them to offer customized coverage options. This approach not only enhances customer satisfaction but also helps insurers manage risk more effectively. A study by Deloitte indicates that data-driven personalization can increase customer retention by up to 30%².