Health insurers' game-changer 10 disruptive digital business models
Mobile Health Apps for Enhanced Engagement
Mobile health apps are empowering consumers to take control of their health by providing access to information and resources at their fingertips. Insurers are leveraging these apps to engage with policyholders, offering personalized health tips, reminders, and wellness programs. A survey by Pew Research Center found that 62% of smartphone owners have used their phones to look up health information6.