Influencer Marketing Secrets Transform Customer Engagement Overnight

Types of Influencers

Influencers come in various sizes and niches, each offering unique advantages. Macro-influencers, with followers ranging from 100,000 to millions, provide extensive reach and are ideal for broad campaigns. On the other hand, micro-influencers, typically with 1,000 to 100,000 followers, often boast higher engagement rates due to their niche focus and closer relationships with their audience. According to a report by Markerly, micro-influencers with under 1,000 followers have a like rate of about 8%, while those with 1,000 to 10,000 followers have a rate of 4%². Understanding these distinctions is crucial for brands to align their marketing strategies with the right influencer type.