Tap Hidden Home Buyer Segments Unlock Dream Living

First-Time Homebuyers

First-time homebuyers are a significant segment, often looking for affordable starter homes that offer long-term value. They typically seek properties that are move-in ready and located in neighborhoods with good schools and amenities. According to the National Association of Realtors, first-time buyers made up 31% of all home purchases in 2022¹. Understanding their desire for affordability and community can help sellers market homes more effectively.