Tap Hidden Home Buyer Segments Unlock Dream Living

Retirees

Retirees often look for homes that facilitate a relaxed lifestyle, such as those in warmer climates or communities with healthcare facilities and leisure activities. They may also be interested in downsizing, which means sellers should highlight properties that offer convenience and low maintenance. According to a survey by AARP, 77% of adults aged 50 and older want to remain in their homes as they age³. This insight can guide both buyers and sellers in making informed decisions.