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Types of Influencer Collaborations

There are several types of influencer collaborations that brands can explore. Sponsored content is one of the most common forms, where influencers create posts or videos promoting a product in exchange for compensation. This can be highly effective if the content is authentic and aligns with the influencer's usual style.

Another popular approach is affiliate marketing, where influencers earn a commission for every sale generated through their unique referral link. This incentivizes influencers to actively promote the product and can lead to increased sales. Additionally, brands can engage influencers for product reviews, giveaways, or even co-created content, all of which can boost visibility and credibility.